Alice Ji
Behavioral UX Researcher & Mixed-Methods Scientist
I help teams understand how interface design shapes attention and decision-making using experiments and behavioral data to inform product decisions.
- PhD Researcher, Institute of Communications Research (UIUC)
- Experimental UX research · Eye-tracking · Behavioral telemetry · Mixed methods
- Social platforms · Advertising systems · Decision-heavy user flows
Donut Shop Ordering App
Designed and validated an MVP ordering flow for a local business, identifying which customization constraints reduced decision paralysis without harming satisfaction.
Shoppable Advertising Across Platforms
Multi-study program examining when shoppable ads support discovery versus trigger resistance, informing interaction and monetization tradeoffs across social and streaming contexts.
To Do List
Built a dual-view task system to test how different representations (Kanban vs. Calendar) affect planning, perceived control, and cognitive load.
The Ship of Theseus Paradox in AI-Assisted Writing
Multi-method study identifying design factors that preserve perceived authorship and control in AI-assisted writing tools.
Featured by UX Collective
Gacha Behavioral Economics
Built a playable gacha system to isolate how reward schedules, pricing, and transparency shape trust, engagement, and spending behavior.
When Social Features Drive Influencer Conversions
Causal study identifying when social affordances strengthen—or undermine—the relationship between parasocial connection and purchase intent.
Pharmaceutical Advertising on Social Media
Experimental research testing alternative risk disclosure designs to improve attention and comprehension while maintaining regulatory compliance.